Making Beautiful Clothes is Not Enough Anymore
In a finite world drowning in clothes…
HAVE YOU EVER WONDERED HOW TRENDS ARE SPOTTED?
Easy — watch every runway show of the season, and ta-daaa, patterns appear.
But after years of practice, you don’t even need the full post-mortem.
One glance, and the verdict is clear: will a collection ignite something,
shift conversations, define an era—or will it disappear into the oblivion of fashion’s endless churn?
Let me tell you, a lot of collections and shows are a pure waste of time and money.
Because let’s be real: when a designer opens with a look as classic as a COS collection—aka simplicity without subversion—what’s left to say? Nice fabric? Good construction? That’s entry-level.
THAT’S EXACTLY WHAT HAS STRUCK ME FOR A FEW SEASONS.
We live in an era drowning in clothes. Mountains of them.
Beautiful silks, meticulous tailoring, the perfect trench, the perfect white shirt, the perfect cashmere sweater, denim with the right wash — yet all drowning in sameness.
But here’s the problem: if fashion is only about making beautiful clothes,
it has already failed.
The eye, fatigued by excess, no longer registers beauty unless it is framed by a story, a stance, a shock to the system.
WHAT HAPPENS WHEN EVERYTHING IS JUST NICE?
When no one dares? When the last great fashion controversy was a luxury house trying to pass off a pixelated hoodie as avant-garde?
Today, relevance is no longer about technical prowess;
it’s about narrative audacity.
Clothes must do more than exist — they must speak, twist, suprise and grab attention.
In a saturated world, beauty alone is not enough.
The question is: If dressing well is no longer about impressing a boardroom but about self-expression, fun, and rebellion, then why are so many collections still designed like we're suiting up for corporate jobs — aren't those disappearing anyway?
If the world of work is shifting — why isn’t fashion taking
the opportunity to break every rule?
Instead of designing uniforms for a world that no longer exists, where is the pure creativity, the urge to dress for pleasure rather than for a moribund professional framework?
Is fashion becoming just an aesthetic prompt rather than a real creative force?
