6 Holy Fashion Spots in PARIS

Because pilgrimages never go out of fashion…

#1 • 107 rue du Faubourg Saint-Honoré, took place the “1002nd Night“

June 24, 1911… The night fashion transformed into a realm of glam,
freedom, and wild excess.

Modern fashion’s father, Paul Poiret throwing a bash for 300,
turning his mansion into a Persian fantasyland, with Paris’ elite in exotic finery.

It was more than a party; it was a legend born!

A night of surreal extravagance, every moment a toast to excess,
each move a tribute to opulence. Fashion’s fiery embrace of decadence,
setting the stage for a breath-taking, no-holds-barred glamour.

Cocaine, ether, lobsters and oysters served on silver platter,
and over-the-top – the genesis of fashion’s soft power.

#2 • 25 Avenue Montaigne, Le Bar Du Plaza Athénée

Picture Christian Dior’s “New Look” revolution and the iconic Bar-Jacket.
Birthed from the chic vibes of The Bar of Plaza Athénée, where he used to spend glamorous afternoon — this jacket rewrote fashion history.

Now, Plaza’s bar, a fallen star in the day-to-night shift, opens from 6 PM only.
So we pass by, cheering a toast to modern times, where relentless life rhythms eclipse the old-world paresse.

A spot to shed a tear for a lost era…

#3 • 12 Avenue Montaigne, Marlene Dietrich’s Final Curtain Call

WHO?  The silver screen’s fashion icon – who told Alfred Hitchcock:
‘No Dior, No Dietrich.’

The one who’s a staple on every fashion and film student’s watchlist,
for masterfully wedding couture with cinema.

She lived here in self-imposed exile for more than 10 years.
A walk by to mourn her timeless allure. But no flowers please,
it would be inappropriate…
They wither.

#4 • Rue Aubriot, Helmut Newton’s iconic 1975 night shoot for YSL

Le Smoking. A hint of lesbian romance for Vogue Paris.

Strolling down this narrow street, we pay homage to an era when
Vogue Paris was a beacon of innovation and cool.
RIP

#5 • 60 Rue de Seine, Hôtel La Louisiane

The Parisian version of the Chelsea Hotel,
with an extra dash of smart sophistication.
This isn’t just a hotel; it’s a crossroads of culture
where bohemian meets brains in a distinctly Parisian mix.

Picture Sartre and De Beauvoir, deep in conversation, cigarettes in hand,
with Miles Davis and Juliette Greco adding to the rhythm of ideas.

Where Hemingway and Saint-Exupéry’s pens met Miles Davis
and Coltrane’s sax. The ’60s and ’70s roared here with the beatniks
and rock gurus like Morrison and Pink Floyd.

Not just a hotel, but a crucible where fashion revolutions
were kindled and blazed.

#6 • 13 rue des Beaux-Arts, l’Hôtel, The Dandies’ Den

The love sanctuary of Serge Gainsbourg and Jane Birkin.
A testament to the genius loci that fueled one of the most
passionate and sensuous songs ever, l’Histoire de Melody Nelson’.
Oh, Oscar Wilde’s final act unfolded here too.

Peak Fashion, Unmatched!